40/20 Foundation Serum
Our 40/20 Foundation Serum is infused with heavily enriched Aloe Vera Serum that will enrich your skin for a youthful, hydrated, & velvety appearance.
It's loaded with heat/humidity and soft focus technology to enhance your skin, leaving it looking like a real life selfie filter!
Our buildable formula is sure to leave you with the exact coverage you desire.
NO CAKE HERE!
Application: We ditched the dropper! We opted in on a spatula applicator to ensure that you are in control of the amount of product you are using with each application! Apply directly to your face, or directly onto a beauty blender or brush. You really cannot go wrong! Blend it into perfection, building with each application.
- Cruelty free
- Paraben free
- Gluten free
- EU Compliant
Pick your perfect shade:
Light Beige: Light, cool pink
Natural: Light/medium, cool pink
Nude: Light beige
Chiffon: Light, sunny beige
Almond: Neutral, medium
Bare Beige: Medium, peach beige
Buff Beige: Medium, pink beige
Frappe: Dark, golden medium
Coffee: Medium, dark peach
Malt: Medium, dark, with cool, pink undertones
Dulce De Leche: Medium, deep, with golden undertones
Macchiato: Deep, with warm, bronze undertones
Toasted Coconut: Deep, dark, with golden undertones
NEW Meadowland: Medium tan with cool undertones
NEW Desert Sand: Light beige with golden undertones
Ingredients: Water (Aqua), Propylene Glycol, Caprylic/Capric Triglyceride, Myristal Myristate, Stearic Acid, Glyceryl Stearate, Sorbitan Sesquioleate, Triethanolamine, PEG-100 Stearate, Magnesium Aluminum Silicate, Cellulose Gum, Aloe Barbadensis Leaf Juice, Dimethicone, Sorbitan Stearate, PEG-40 Stearate, Silica, Phenoxyethanol, Ethylhexylglycerin, Galactoarabinan, Potassium Sorbate, Sodium Benzoate, Citric Acid, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Ferric Ferrocyanide (CI 77510)].
I have dry skin. I like a dewy look since I'm 60+ yrs old and 40/20 foundation serum gives me that. I LOVE it!! Also Heidi makes it very easy for us when it comes to color matching!! It doesn't get any better than Tran.scend!!
40/20 Foundation Serum
Didn't realize it was on a stick, but loving not having to put on my hands to blend as I do for other foundations.
Thank you for your review Michelle! We are glad that you are loving it. The spatula feature is something that we intentionally added for ease and control of your application. We absolutely love it, and we are so glad that you do as well! :)
This is absolutely my favorite foundation! It goes on smooth like butter and has great coverage, but doesn't feel heavy or great at all. HIGHLY recommend!!!