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40/20 Foundation Serum

Our 40/20 Foundation Serum is infused with heavily enriched Aloe Vera Serum that will enrich your skin for a youthful, hydrated, & velvety appearance.

It's loaded with heat/humidity and soft focus technology to enhance your skin, leaving it looking like a real life selfie filter!

Our buildable formula is sure to leave you with the exact coverage you desire.

NO CAKE HERE! 

Application: We ditched the dropper! We opted in on a spatula applicator to ensure that you are in control of the amount of product you are using with each application! Apply directly to your face, or directly onto a beauty blender or brush. You really cannot go wrong! Blend it into perfection, building with each application.

  • Cruelty free
  • Paraben free
  • Gluten free
  • EU Compliant 

Pick your perfect shade: 

Light Beige: Light, cool pink

Natural: Light/medium, cool pink 

Nude: Light beige 

Chiffon: Light, sunny beige

Almond: Neutral, medium

Bare Beige: Medium, peach beige 

Buff Beige: Medium, pink beige 

Frappe: Dark, golden medium 

Coffee: Medium, dark peach

Malt: Medium, dark, with cool, pink undertones 

Dulce De Leche: Medium, deep, with golden undertones 

Macchiato: Deep, with warm, bronze undertones

Toasted Coconut: Deep, dark, with golden undertones 

 

 

Ingredients: Water (Aqua), Propylene Glycol, Caprylic/Capric Triglyceride, Myristal Myristate, Stearic Acid, Glyceryl Stearate, Sorbitan Sesquioleate, Triethanolamine, PEG-100 Stearate, Magnesium Aluminum Silicate, Cellulose Gum, Aloe Barbadensis Leaf Juice, Dimethicone, Sorbitan Stearate, PEG-40 Stearate, Silica, Phenoxyethanol, Ethylhexylglycerin, Galactoarabinan, Potassium Sorbate, Sodium Benzoate, Citric Acid, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Ferric Ferrocyanide (CI 77510)].

 

 

Customer Reviews

Based on 4 reviews
75%
(3)
25%
(1)
0%
(0)
0%
(0)
0%
(0)
L
Lori Nease
40/20 Foundation Serum is amazing!!!

I have dry skin. I like a dewy look since I'm 60+ yrs old and 40/20 foundation serum gives me that. I LOVE it!! Also Heidi makes it very easy for us when it comes to color matching!! It doesn't get any better than Tran.scend!!

T
Tina Abdul Rahim

40/20 Foundation Serum

M
Michele Thompson
40/20

Didn't realize it was on a stick, but loving not having to put on my hands to blend as I do for other foundations.

Thank you for your review Michelle! We are glad that you are loving it. The spatula feature is something that we intentionally added for ease and control of your application. We absolutely love it, and we are so glad that you do as well! :)

B
Bethany W.
The best!!

This is absolutely my favorite foundation! It goes on smooth like butter and has great coverage, but doesn't feel heavy or great at all. HIGHLY recommend!!!

Customer Reviews

Based on 4 reviews
75%
(3)
25%
(1)
0%
(0)
0%
(0)
0%
(0)
L
Lori Nease
40/20 Foundation Serum is amazing!!!

I have dry skin. I like a dewy look since I'm 60+ yrs old and 40/20 foundation serum gives me that. I LOVE it!! Also Heidi makes it very easy for us when it comes to color matching!! It doesn't get any better than Tran.scend!!

T
Tina Abdul Rahim

40/20 Foundation Serum

M
Michele Thompson
40/20

Didn't realize it was on a stick, but loving not having to put on my hands to blend as I do for other foundations.

Thank you for your review Michelle! We are glad that you are loving it. The spatula feature is something that we intentionally added for ease and control of your application. We absolutely love it, and we are so glad that you do as well! :)

B
Bethany W.
The best!!

This is absolutely my favorite foundation! It goes on smooth like butter and has great coverage, but doesn't feel heavy or great at all. HIGHLY recommend!!!

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